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Roofra
The storm-triggered roofing platform

Don't chase storms.
Let storms chase you.

Roofra detects storms, targets homeowners, launches five-channel blitzes, qualifies leads with AI, automates insurance claims, routes crews, and forecasts your pipeline — all from one platform.

2,412

Storm markets monitored

Updated every 5 min

62s

Average lead response

AI-qualified & booked

38%

Lead-to-contract rate

With automations active

87s

Campaign deploy time

5 channels, one tap

Powered by industry-leading data sources

NOAAHailTraceCoreLogicGoogle AdsMeta AdsXactimateGreenSkyService Finance
Platform capabilities

Everything your roofing business needs. Nothing it doesn't.

Roofra replaces the dozen-tool tech stack roofers usually juggle. One platform from storm alert to five-star review.

Storm Intelligence

NOAA + HailTrace + CoreLogic fusion surfaces the exact neighborhoods ready to buy — 18 minutes before the news reports.

Instant Campaigns

One tap launches geo-fenced ads, voicemail, direct mail, and QR hangers across 5 channels in under 2 hours.

AI Lead Qualification

RoofAI handles SMS + chat intake, captures damage details, and books drone inspections with 94% accuracy.

Insurance Automation

Auto-build supplements, package media, track adjusters, and get e-signatures — 38% faster claim approvals.

Field Operations

GPS routing, photo capture, checklists, and on-site payments. Crews get dispatched in 3 minutes flat.

Predictive Analytics

CPL, CPA, ROI by channel with pipeline forecasting. Know your revenue before the next storm hits.

Storm-to-sale system

StormPulse pings. Roofra does the rest.

Every module is wired into one command center. Tap a storm alert, and Roofra spins up ads, bots, drone reports, claim packets, field crews, and reviews automatically.

01

Detect & Target

StormPulse + LeadBlitz

Triangulate weather data to surface impact zones. Launch multi-channel blitzes before competitors roll a truck.

  • Impact zones auto-mapped by ZIP, roof age, and policy density
  • Pre-approved ad templates fire across 5 channels in <2 hours
  • Budget pacing by severity with instant pause/boost controls

18 min

Average alert lead time

02

Qualify & Document

RoofAI + DroneScan + ClaimSync

AI handles intake and books inspections. Drones scan roofs. Claims auto-package with photos, notes, and Xactimate.

  • Storm-aware SMS scripts ask damage, roof age, and carrier
  • 4-minute drone-to-PDF reports with 95% damage detection accuracy
  • Claim packets auto-build with supplements and e-sign workflows

4 min

Report turnaround

03

Deliver & Scale

CrewHub + CRM + Analytics + ReviewFlow

Route crews, close payments on-site, auto-request reviews, and forecast the revenue from your next storm.

  • Kanban pipeline: New → Inspection → Estimate → Signed → Paid
  • Field app captures before/after photos, checklists, and payments
  • 71% review response rate with auto-syndication to Google + Yelp

71%

Review response rate

12 integrated modules

Every proven tactic, in one app.

Open any module below to see exactly how it works — from lead detection through payout.

Detect · Blitz · Qualify · Document · Install · Review

  • NOAA + HailTrace + CoreLogic fusion with 5-min refresh
  • ZIP-level hail scoring with claim surge forecasting
  • Auto-escalation when hail exceeds 1.25 inches
  • Geojson export to canvassing apps for instant activation

In action

Push: "Hail >1.5" in 28210 — 1,200 homes affected." Tap to launch Storm Blitz.

Proven results

The numbers roofers care about.

Every metric below is tracked inside Roofra Analytics — no spreadsheets, no guesswork.

38%

faster claim approvals

ClaimSync auto-packages supplements and routes them to the right adjuster.

71%

review response rate

ReviewFlow SMS asks personalized by crew, job type, and financing wins.

15%

margin improvement

RoofCalc's city-level pricing intelligence eliminates underquoting.

$42

avg cost per lead

LeadBlitz's geo-fenced storm targeting outperforms industry CPL by 3x.

Enterprise-grade security

SOC 2-ready architecture with RBAC, rate limiting, audit logging, encrypted credentials, and GDPR-compliant data redaction. Every agent action is traceable, reversible, and policy-governed.

Built for scale

Multi-tenant architecture serving 2,412+ markets. Durable workflow runtime, dead-letter queue recovery, and cost ledger tracking per tenant.

Frequently asked

Questions we hear most.

Ready to turn every storm into revenue?

Join the roofing companies that deploy campaigns in 87 seconds, qualify leads in 62, and know their pipeline before the clouds roll in.